10 Trends and Strategies for Success In 2024 - marketing agency for b2b - Future steps

As of 2024, several trends are shaping the industry, from the impact of AI to the importance of consent-based marketing in a post-cookie world. In this blog post, we will delve into 10 of the latest trends in B2B marketing and explore how a marketing agency for B2B, like Brightery, can leverage these trends to drive business growth and success.

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Brightery marketing agency for b2b

A marketing agency for B2B, as Brightery, is a specialised that provides strategic and tactical marketing services tailored specifically to businesses operating in the B2B (business-to-business) sector. Brightery assists B2B companies in developing and executing marketing strategies to reach their target audience, generate leads, and drive business growth. They leverage their expertise in areas such as AI integration, email marketing, content creation, social media management, and data analytics to deliver effective marketing campaigns that align with the unique needs and objectives of B2B clients. Additionally, a marketing agency for b2b like Brightery focuses on staying ahead of industry trends and utilising innovative approaches to help their clients succeed in the competitive B2B landscape.

1. AI in B2B Marketing:

AI in B2B marketing is a topic that has garnered much attention in recent years. In the short run, the hype around AI may lead some to believe it is overrated or overhyped. However, in the long run, AI's potential to revolutionize B2B marketing cannot be underestimated. A marketing agency for B2B like Brightery can harness the power of AI to personalize marketing campaigns, analyze data for insights, and automate processes for more efficient and effective campaigns. By embracing AI technologies, agencies can stay ahead of the competition and deliver targeted, data-driven strategies for their B2B clients.

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2. Evolution of Email Marketing:

Email marketing continues to be a cornerstone of B2B marketing strategies, but the focus is shifting towards quality over quantity. A marketing agency for B2B like Brightery can help B2B businesses create more targeted and personalized email campaigns that resonate with their audience. By leveraging segmentation, personalization, and automation tools, agencies can ensure that each email delivers value to the recipient, leading to higher engagement and conversions.

3. Rise of Original Research and Data-driven Content:

In 2024, we will see a surge in content based on original research and data in the B2B space. A marketing agency for B2B, such as Brightery, can help businesses create compelling content that showcases their expertise and thought leadership. By conducting original research and leveraging data-driven insights, agencies can develop content that resonates with target audiences, establishes credibility, and drives engagement.

4. Investment in Owned Media and Engaged Communities:

Leading companies are increasingly focusing on building their brand through owned media and engaged communities. A marketing agency for B2B like Brightery can assist B2B businesses in creating and curating content for their owned media channels, such as blogs, podcasts, and social media platforms. By fostering engaged communities around their brand, businesses can cultivate loyalty, advocacy, and trust among their target audience.

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5. Emergence of "XLG" Go-to-Market Motions:

While companies are embracing blended approaches to their go-to-market strategies, new "XLG" motions are gaining traction in the B2B space. A marketing agency for B2B like Brightery can help businesses navigate these evolving go-to-market motions by providing strategic guidance, market insights, and tailored solutions. By understanding the nuances of XLG approaches, agencies can help B2B clients reach larger markets, drive growth, and capitalize on emerging opportunities.

6. Tracking Qualified Buying Groups (QBGs) vs. MQLs:

Innovative marketers are shifting their focus towards tracking Qualified Buying Groups (QBGs) instead of traditional Marketing Qualified Leads (MQLs). A marketing agency for B2B, like Brightery, can assist businesses in identifying and engaging with QBGs through targeted account-based marketing strategies. By aligning sales and marketing efforts around QBGs, businesses can drive higher quality leads, shorten sales cycles, and improve overall conversion rates.

7. Importance of Short-form Videos:

Short-form videos have become essential for brands in 2024, with platforms like Instagram Reels, TikTok, and YouTube Shorts gaining prominence. A marketing agency for B2B like Brightery can help B2B businesses create engaging and impactful short-form video content that captures the attention of their audience. By leveraging these platforms effectively, businesses can showcase their products or services, share industry insights, and connect with customers on a more personal level.

8. Rise of Video Podcasting:

Video podcasting is emerging as a cornerstone of content strategy in 2024, with YouTube playing a significant role in hosting and promoting video podcasts. A marketing agency for B2B, such as Brightery, can assist businesses in launching and promoting video podcasts that cater to their target audience. By leveraging the power of video content and podcasting, businesses can enhance brand visibility, thought leadership, and audience engagement.

9. Evolution of Social Media Platforms:

Social media platforms like X, Meta, and Threads are evolving rapidly, presenting new opportunities for businesses to connect with their target audience. A marketing agency for B2B like Brightery can help B2B businesses navigate these evolving platforms by developing tailored social media strategies that align with their business goals. By staying abreast of platform changes and trends, agencies can ensure that their clients maximize their presence on social media and engage effectively with their audience.

10. Importance of Consent-based Marketing:

In a post-cookie world, consent-based marketing is crucial for businesses looking to establish trust with their audience. A marketing agency for B2B, such as Brightery, can help businesses pivot towards a consent-based approach by focusing on first-party data collection and user permission. By prioritizing transparency, privacy, and user consent in their marketing efforts, businesses can build stronger relationships with their audience while complying with evolving data regulations.


In conclusion, the future of B2B marketing in 2024 is filled with exciting opportunities for businesses to differentiate themselves and drive growth. By embracing the latest trends and leveraging the expertise of Brightery, as a marketing agency for B2B businesses can stay ahead of the curve, connect with their audience on a deeper level, and achieve sustainable success in the competitive B2B landscape.

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Charlie Connor

About author
Charlie is one of the best teammates, She works as a sales team manager and She's the right leader in the right place and more. Charlie is an English American living in NewYork, US. You can find her selling things for anyone and everyone. Don't forget to follow her on social media.

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