Google Analytics Statistics You Must Know in 2023
It's normal for you, as a website owner, to want to know more about those who visit your site.
For example, where do they come from? How are they finding your content? What drives the most traffic? Knowing this information allows us to better understand our audience and create content that will attract them.
Fortunately, you don't have to guess to get answers to those questions. Instead, simply install a tool on your site that will collect and display this data for you. A tool like Google Analytics.
In this thread, we've compiled a list of interesting Google Analytics statistics that demonstrate how popular this website monitoring and reporting tool has become since its beginnings in 2005.
Global Google Analytics Statistics
Let's widen our scope for a moment and look at some global Google Analytics statistics. This data allows us to see how widely this tool is used for data tracking, which countries rely on it the most, and much more. Furthermore, Google Analytics is prohibited in some locations! Here's what you should know.
Google Analytics is used by approximately 28.1 million websites.
Because even though there isn't a significant amount of data about Google Analytics and its users, we do know how many websites have placed this tool for tracking and collecting data.
Google Analytics is currently used by approximately 28.1 million websites, and this figure is expected to grow in the coming years. This is because it is a professional web analytics tool.
55.49% of all websites use Google Analytics.
This could be no mystery that so many people rely on Google Analytics, which is among the most popular website data analysis tools available. It empowers website managers to monitor page views, the length of time visitors stay on the website, traffic sources, the most popular pages, and other information. There's so much information to sort through! That is most highly probable why this tool is used by 55.49% of all websites.
Google has the greatest market share When it comes to web analytics.
Google Analytics is far from the only tool for tracking website data, Other competitors are available.
However, it is safe to say that Google's preferred tool rises to the top, quickly outperforming all competitors.
When it comes to web analytics, Google has the most market share.
- Google Analytics held a 31.55% market share in 2021.
- Google Universal Analytics held a 24.04% market share.
- Google Global Site Tag had a 17.96% market share.
That means Google's tools are in the top three when it comes to the best web analytics tools. Facebook Analytics is ranked fourth, respectively. If you want to try out different options, these tools are worth giving a try.
Data analysis as a Service on a Global Scale By 2027, the market value is expected to be $59 billion.
Despite the fact that this information isn't specifically about Google, the company is a major player in the Analytics as a Service (AaaS) market. The current market value is around $15 million, but it is expected to grow to $59 million by 2027.
Usage Statistics for Google Analytics
There isn't a lot of information widely available about who is using Google Analytics to collect data.
Moreover, we did come across a couple of fascinating Google Analytics statistics about the businesses that use this tool on their websites.
Here's what you need to know:
The majority of businesses that use Google Analytics have 1-10 employees.
Google Analytics is used by businesses of all sizes to collect data on their website and their visitors. Even so, it appears that smaller businesses rely on it the most.
According to data, 74% of companies that have used Google Analytics are classified as "small," with only 1-10 employees. So, if you're the only one using Google Analytics to manage your company's website, you're not alone!
At least 20% of Google Analytics users are classified as "medium," with only 6% classified as "large" (with more than 1,000 employees).
The majority of businesses that use Google Analytics have a revenue
When it comes to revenue, businesses make up the majority of Google Analytics users.
Those who generate millions of dollars in revenue are the second largest group of Google Analytics users. After all, even if your website isn't profitable, Google Analytics is still useful!
Google Analytics Is a Popular Analytics Software Development Kit in Android Apps.
When it comes to the most popular analytics software development kits (SDKs) across Android apps, Google Analytics ranks near the top.
Website Statistics from Google Analytics
Google Analytics can be useful for websites in any industry. Regardless of whether you run an online store or just a personal blog, web analytics can provide a wealth of information about your site's visitors.
This data can then be used to customise their preferences and requirements. Here are some website-related Google Analytics statistics to be aware of, including which industries make the most use of this tool:
Google Analytics users are most prevalent on retail websites.
When it comes to the type of website that relies the most on Google Analytics, it's safe to say that retail is the answer.
Retail websites account for approximately 6% of Google Analytics users.
The construction industry comes in second, accounting for about 5% of Google Analytics customers.
The following are the top industries:
- Computer Software
- Information Technology & Services
- Real Estate
- Marketing & Advertising
- Hospital & Healthcare
Marketing is the most commonly used industry for Google Analytics.
Although retail websites are the most common users of Google Analytics, the marketing industry is the most reliant on this tool. Google Analytics has 47,128 customers in the marketing industry.
Social media, digital marketing, branding, SEO, design, and web design trail behind.
Statistics from Google Analytics 4
Google Analytics 4, which will be released in October 2020, was designed to provide predictive insights and improve integration with Google Ads. Despite the fact that it has been available for some time, not every website that currently uses Google Analytics is using this updated version. Consider the following data:
Google Analytics 4 is used by at least 5.8 million websites.
Google Analytics is used by approximately 28.1 million websites, as noted previously. Nevertheless, the number of websites that use Google Analytics 4 is insignificant. According to reports, only 5.8 million websites are using Google Analytics 4. This is most likely due to the additional steps required to make the switch, and it's possible that many site owners simply haven't had the time or have neglected to take those steps. Some people may not even see the benefit of making the change!
These Google Analytics Statistics Will Inspire You
When was the last time you dug deep into your Google Analytics? Allow yourself to be inspired by these Google Analytics statistics if you haven't done so in a while.
Spend some time reviewing data from your website and using that information to shape your future content strategy. That data can even help you develop your social media strategy.
If you need help scaling your online business, contact Udjat Agency to learn ways we can strengthen your social media marketing, performance marketing, and creative content.