Google Ads Developer Blog Migration: Fix RSS Readers, Documentation Links and Monitoring

This practical guide is for engineering and operations teams that need a reproducible response rather than a headline summary. Follow the documented vendor facts, inventory your own environment, and validate changes in staging before making production decisions.

What changed in November 2026

Google announced on November 10 that its advertising and measurement developer blog was moving from Blogger to Google for Developers. Starting November 11, the previous homepage redirects to the new developer site. New posts are published at developers.google.com/ads/blog. For engineering teams that monitor Google Ads API changes, this is an information-pipeline migration rather than a change to API authentication or endpoint behavior. The practical risk is missing release communications because a reader, alerting script or internal knowledge base still relies on the previous feed.

Understand which historical URLs move

Google says posts published on or after January 1, 2024 and label pages updated since that date redirect to migrated pages. Older posts remain on Blogger and are listed in an archive. This distinction matters for link-audit tools: a successful homepage redirect does not prove every historical URL has moved to the same location. Avoid mass replacing every old link with a guessed new path. Instead, test the specific URLs used by your team and preserve valid links to older material when the archive remains their canonical location.

Update the RSS subscription

The new feed is https://developers.google.com/ads/blog/rss.xml. Google states that it contains the most recent 25 posts and does not offer product-specific feeds. In your feed reader, add the new HTTPS address, fetch a sample and verify the item titles and publication dates. Keep the old feed temporarily for comparison if your tool allows it, but do not rely on the old feed for future updates: Google says blog updates will be reflected only in the new feed after November 10. Where multiple teams previously subscribed to label-specific feeds, use downstream keyword routing rather than inventing replacement per-product RSS endpoints.

Repair internal documentation and alerts

Search documentation repositories, team wikis, monitoring configuration and ticket templates for ads-developers.googleblog.com. Classify each match as a homepage, post permalink, RSS subscription or product label. Replace only the homepage and feed with the documented new locations automatically; verify post-level redirects individually. In a notification system, store the feed's item GUID or canonical URL to deduplicate messages, and record the last successful poll time. Add a warning for unexpected empty feeds or repeated HTTP errors, but do not page the entire on-call team for a temporary content delay.

Test your monitoring without inventing release events

A lightweight verification uses curl -I https://developers.google.com/ads/blog/rss.xml to inspect response headers, followed by a normal GET to confirm well-formed XML. Some servers handle HEAD requests differently from GET, so a HEAD failure alone is not proof the feed is broken. Parse the XML with a standard library rather than a regular expression. Confirm that recent entries are discoverable and that the reader preserves source links. For a corporate proxy, verify certificate trust and redirects in the actual production network.

Separate announcements from API changes

A blog migration does not imply that a Google Ads API version has been deprecated or that your integrations need a code change. Keep release notes, deprecation notices and API reference documentation in a separate verification checklist. When an announcement mentions a product change, link the underlying API documentation in the engineering ticket and test it in the relevant sandbox or account. Teams running advertising automation should distinguish a missed news item from a failed API call, because they have different incident response paths.

Conclusion

Update the feed, check historical links deliberately and validate the notification pipeline end to end. The result is a reliable developer-news signal with less risk of missed platform changes, while leaving working Google Ads integrations untouched unless a separate official product announcement requires action.