How to Advertise on LinkedIn and the Advantages of LinkedIn Ads

LinkedIn Advertising Services

How to Advertise on LinkedIn and the Advantages of LinkedIn Ads

LinkedIn has transformed from a small resume centre to a strong platform with a user base of more than 500 million. LinkedIn distinguishes itself from other social media giants with comparable numbers in the space of targeting and effectively meeting professionals all over the world.

With more than half of its user base holding a college degree, you must consider implementing LinkedIn advertising services if you want to target users by profession, skills, industry, or professional interests to enhance the power of this professional platform.

The Benefits of Using LinkedIn Advertising

LinkedIn's advertising is distinct from that of any other social network. LinkedIn is a professional social media platform where users share their experiences, job titles, skills, interests, and education—all of which can benefit advertisers if their audience targeting matches these options.

alt="Specific targeting LinkedIn allows you to focus on a specific demographic or group of people you want to reach out to. Filter your audience by job title, industry, gender, age, degree, location, and other characteristics. Professionals who are active users With over 500 million business professionals on this platform, you'll maintain an active presence with a large number of professional users who might be interested in learning more about your company. Raise awareness Through various advertising and digital marketing forms, you will have the opportunity to improve brand awareness and visibility for potential employees, consumers, and business partners. Promoting partnerships and events LinkedIn is a professional-oriented website that is ideal for recruiting prospective employees or networking with others in your field through events and conference promotions. Use LinkedIn to grow your business and broaden your influence circle through targeted efforts.">

LinkedIn advertising has several advantages, including:

Specific targeting

LinkedIn allows you to focus on a specific demographic or group of people you want to reach out to. Filter your audience by job title, industry, gender, age, degree, location, and other characteristics.

Professionals who are active users

With over 500 million business professionals on this platform, you'll maintain an active presence with a large number of professional users who might be interested in learning more about your company.

Raise awareness

Through various advertising and digital marketing forms, you will have the opportunity to improve brand awareness and visibility for potential employees, consumers, and business partners.

Promoting partnerships and events

LinkedIn is a professional-oriented website that is ideal for recruiting prospective employees or networking with others in your field through events and conference promotions. Use LinkedIn to grow your business and broaden your influence circle through targeted efforts.

How can LinkedIn advertising help me reach my target audience?

Users on LinkedIn provide a wealth of information on their profiles, making it easier to segment your digital marketing strategy. Choosing an audience is important for your digital marketing efforts, particularly if you want to create a sense of personalization in your campaign.

Fortunately, LinkedIn's ad solutions enable your company to precisely target its intended audience across this channel. You'll be able to reach people with various characteristics, such as age, gender, geographic location, and other demographics.

The company information includes the name of a person's workplace, their industry, and the size of the business where they work.

Job

Their job title, the nature of their job, and their level of seniority (this includes their field of study and the extent of their education/number of degrees).

Audiences matched

Users chose based on LinkedIn data as well as your first-party data, such as website traffic or email lists.

LinkedIn's advertising formats are divided into three categories:

Sponsored content, text ads, or sponsored InMail are all options. Here's how these three ad formats differ for LinkedIn lead generation.

Sponsored content

This type of advertising will show up in a LinkedIn member's feed alongside other businesses and their LinkedIn connections' posts and content. Many businesses choose LinkedIn-sponsored content for the following reasons:

1. Increasing website traffic
2. Increasing lead generation with LinkedIn's native lead form features
3. Increasing video views

alt="These advertisements are displayed on the side, bottom, or top of a LinkedIn member's feed. Text ads have the following benefits: Available in a variety of ratios and sizes, Quickly and directly capturing your audience's attention Using a strong call to action to direct users to your website (CTA) InMail Sponsorship">

Text advertisements

These advertisements are displayed on the side, bottom, or top of a LinkedIn member's feed. Text ads have the following benefits:

1. Available in a variety of ratios and sizes,
2. Quickly and directly capturing your audience's attention
3. Using a strong call to action to direct users to your website (CTA)

InMail Sponsorship

Send personalised messages to prospective clients directly through LinkedIn Messenger. This tool is brilliant for:

• Using custom fields to add a personal touch to your message
• Delivering relevant content directly to your audience's messaging inbox

Should I hire a LinkedIn ad agency?

Working with an advertising agency to help you integrate your LinkedIn advertising campaign could be a smart move, especially if you're unfamiliar with the platform. A LinkedIn digital marketing agency provides several advantages, including:

1. Highly qualified guidance with ongoing training and knowledge of new features
2. Confirmation that your advertising campaign will follow LinkedIn's policies and best practices.
3. Pricing and deliverables are transparent, so you know exactly how much you pay for specific services.
4. Transparent data and performance reporting to help you make informed decisions.
5. Remarkable communication opens the door to discussion about the effectiveness of your campaign.
6. Reaching out to a certified company that can provide the highest quality LinkedIn advertising services can help you maximise the influence of your marketing efforts on this platform.

We will provide you with the LinkedIn advertising creation and strategic approach that you require at Brightery. Our experienced and motivated digital marketing experts will help you create the best digital marketing strategy for your company. You will receive the reports, data, and progress updates you require as a result of our collaborative efforts. Our marketers are a brilliant fit for your company because they are eager to provide LinkedIn advertisement management services that are perfect for you while maintaining open communication lines.

Contact us today to learn more about Brightery's LinkedIn advertising services!