Significant Digital Marketing Statistics to Know in 2023
Are you curious about what's going on in the ever-changing world of digital marketing?
We've created a list of recent digital marketing statistics to help you spot trends and identify new areas to focus on when developing an effective marketing strategy for your business.
The Most Vital Digital Marketing Statistics
To begin, let's go over some of the most important digital marketing statistics that will help define your overall strategy. These are important statistics to be aware of no matter what industry you work in.
Behind social media, a website is the second most popular marketing channel.
Any business can benefit from having a website. It serves as a traffic hub and can be used to share valuable, relationship-building content. As a result, it may be a surprise that it ranked as the second most-used marketing channel, dragging only social media.
The Most In-Demand Digital Marketing Skills Are Digital Advertising and Content Creation and Content marketing.
To get the task done, a marketing team must have a specific set of skills. The two most in-demand skills, according to a survey, are digital advertising (45%) and content creation and curation (42%).
Marketers' preferred tactic is social listening.
Brands must monitor what others are saying about them on social media. This enables them to determine how receptive they are to content, what their target audience is struggling with, and other variables.
This exercise can be an effective learning tool, and it is the most popular tactic among marketers.
The most commonly used social media platform is Facebook.
Social media will almost certainly be an important part of your digital marketing strategy, so choose wisely where you invest your time. Facebook is the most popular platform, with 94% of B2B and B2C marketers using it globally. If your target audience is present, you should be as well.
Facebook has approximately 2.89 billion users worldwide.
Since about July 2021, there were over 48.5 million Facebook users, with the 25-34 age group being the most popular.
Mobile devices are taken into account for 60.9% of all organic Google searches.
Another important factor to consider is how people are getting your content.
According to the statistics, it's very likely through a mobile device, such as a phone or tablet.
According to reports, mobile devices accounted for 60.9% of organic Google searches in the second quarter of 2021. Furthermore, mobile devices accounted for 55% of the global market share, with desktops coming in second at 42%.
Statistics on the Development of the Digital Marketing Industry
One of the industries that shows no signs of slowing down is digital marketing. With each passing year, it appears that more and more brands are going to invest in their digital presence. Here's how the industry has recently grown:
As the pandemic spread, 87% of marketers increased their social media activity.
The COVID-19 pandemic changed our world forever.
But did you ever expect it to have an impact on the digital marketing industry?
As the pandemic spread, 87% of marketers increased their social media activity. Furthermore, 65.6% specifically mentioned video content.
29.7% of Social Media Users were spending an additional 1-2 Hours Per Day on Social Media in March 2020.
It wasn't just branded who used social media more frequently during the pandemic.
In March 2020, Egyptians spent an extra one to two hours per day on social media. It was the best way for everyone to stay connected at the time.
Consumers spend an average of 4.2 hours per day on their mobile devices.
Since 2016, there has been a 41% increase in video marketing.
There is no denying that video is an extremely effective method to connect with your audience on a more personal level. And the greatest feature is that that video is now available in a variety of formats. With so many options, it's no surprise that video marketing has grown by 41% since 2016.
Statistics on Digital Marketing for Businesses
Having a digital marketing strategy as a business is critical to your overall success.
Marketing allows you to efficiently target your ideal audience, make connections, and generate sales. And who wouldn't want all of that? The following digital marketing statistics demonstrate how vital it can be for business owners:
85% of marketers believe that consumers expect a personalised experience.
Do you prefer brands that provide a personalised experience based on your needs and interests? You're not alone. According to research, 85% of marketers believe their customers expect them to provide a personalised experience.
Businesses that are successful at lead nurturing through inbound marketing sell 50% more.
More sales are always a positive idea, correct? Inbound marketing can help you generate 50% more sales by nurturing your leads. You can accomplish this by creating content that is tailored to their needs and connecting with them through multiple content channels.
Statistics comparing digital marketing to traditional marketing
Digital marketing refers to online marketing techniques.
Making use of social media, online advertising, and SEO.
Traditional marketing, on the other hand, encompasses broadcasting (TV and radio), print (newspapers and magazines), direct mail, and telemarketing. Let's see how these two approaches stack up:
Print is the most trusted form of marketing, according to 56% of customers.
Even though we live in the digital era, there are still many people who value print. Print is the most trusted form of marketing, according to 56% of respondents.
39% of customers say they would try a new business because of a direct mail advertisement.
Many businesses still use direct mail to reach out to potential customers. These flyers can be mass-produced and distributed by mail. 39% of customers say they would try a new business because of a direct mail advertisement they received.
49% of 18-29-year-old consumers said they made a purchase after seeing a social media ad.
Alternatively, depending on your target demographic, it appears that social media ads may be the more effective option. 49% of consumers aged 18 to 29 have reported buying something after seeing a product advertised on social media.
Statistics on Digital Marketing ROI
The return on investment (ROI) for the actions you take in your business is ultimately what matters. You want to make sure you're meeting your objectives, whether they're traffic, engagement, or conversions. Everything you do should move you closer to your long-term objectives. Such digital marketing statistics show how effective it can be in terms of ROI:
86% of marketers increased brand awareness by utilising one or more digital marketing channels.
Putting your brand in the spotlight is the first step in increasing engagement and conversions. After all, people need to get to know you first! 86% of marketers said they increased brand awareness by using one or more digital marketing channels.
Through digital marketing tactics, 75% of marketers increased their company's credibility and trust.
People buy from brands they trust, which is why you must first focus on developing a trusting relationship before you can expect to generate sales. 75% of marketers reported that digital marketing tactics helped them increase the credibility and trust of their company.
Approximately 80% of online shoppers have made a purchase after seeing a social media ad.
Social media advertising is one factor of digital marketing. While growing your online presence organically is a wonderful way to go, running paid social media ads can help you get results faster. Even though approximately 80% of online consumers have reported purchasing something through a social media ad, it demonstrates how effective they can be for increasing sales.
56% of marketers who blog believe it is an effective strategy.
Blogging isn't going away. 56% of marketers who use blogging as part of their marketing strategy believe it is a successful tactic. When compared to their overall strategy, 10% believe that their blog provides the highest return on investment.
Job Statistic for Digital Marketing
With the growth of digital marketing, it's no surprise that more businesses are beginning to hire a dedicated team for this role. As a result, there is a high demand for people with a background or education in this field, so that businesses can hire the best team possible. These digital marketing statistics for jobs will help you better understand this profession:
61% of companies surveyed intend to hire more digital marketers.
Here's proof that businesses are looking for the best digital marketers!
According to a 2019 survey, 61% of businesses planned to hire more digital marketers that year.
That number has most likely increased in the last few years, as it has become more common to have a dedicated team ready and capable of tackling a company's marketing plan.
Most content marketing teams have 2 to 5 team members on average.
Companies seem to prefer keeping their marketing teams small and meaningful, according to the Content Marketing Research centre. Even in large corporations with over 1,000 employees, most content marketing teams consist of only two to five people. After all, it is more about the team members' skills and how productive they are at their jobs.
At least one content marketing activity is outsourced by half of B2B marketing teams.
Sometimes if you have an in-house marketing team, it is sometimes better to outsource certain tasks.
It could be because your dedicated team is working on other projects or because you want to hire an expert for the task.
According to a survey, 50% of B2B marketing teams outsource at least one content marketing activity.
As a result, businesses may frequently seek freelancers to assist them with their needs.
Not only that, but 47% of the companies interviewed said they would like to hire a remote marketing candidate. Companies are clearly open to team members working from home, implying that they can smoothly outsource to freelancers.
40% of those with 4-10 years of experience fill digital marketing roles.
Businesses prefer to hire team members who have prior job experience and are confident in their abilities. As a result, 40% of digital marketing positions are filled by professionals with 4-10 years of experience. Don't give up on those who are trying to break into this industry. There are multiple choices for getting started.
Using Digital Marketing Statistics
Keeping up to date on developments in the digital marketing industry allows you to easily tweak your strategy based on what works and the requirements of your target audience.
Use this data to structure your marketing strategy for the coming year in order to increase awareness and conversions.