The quick guide of Marketing from Brightery, What is marketing, Marketing strategy, Marketing research, Marketing segmentation And All that you wanted to know about Practical Marketing.
Marketing, It's the study and management of exchange relationships. And It's is the real business process of creating more relationships with and satisfying customers/clients. With its focus on the customers/clients, It's one of the premier components of the business management industry.
Brightery Marketing definition considered as:
The practical activity, set of institutions and steps, and processes for the target of creating, communicating, delivering, and exchanging offerings that have value for clients/customers/partners, and society at large.
We have another Marketing definition considered as the group of activities undertaken by a company or organization to promote process of the buying or selling of a product, physical product or even a service. And it's including other factors such as advertising, selling, and delivering products to customers (B2C) or other businesses (B2B).
There's a common idea that's Marketing was defined as selling but the truth is. Marketing is not selling. Some companies or individuals may still get confused between the two things. They may have a salesperson with the job titles of “Marketing Executive” or “Marketing Representative”; because they may think that marketers are also salespeople. This is not true because a marketer is not a salesperson and marketing isn't selling, It's a little bit higher than this level.
What is the meaning of Marketing Strategy?
The marketing strategy is the business's overall action plan for reaching more people (Potential customer / Potential clients) and turning them into customers of company's product or service that provided. The marketing strategy of a company must contains the company’s values, key marketing messages and targets, enough information on the target customer and other high-level elements and quality factors.
So, a marketing strategy must informs the real marketing plan, which is a document that lays out timeline timing of marketing activities and the merge of these activities providing the expected results according to the analytics and statistics. The company’s marketing strategy must have a longer lifespan than any individual marketing plan because, the strategy is where the value proposition and the key elements and factors of a company’s brand reside.
Marketing research was defined in two paths, The theoretical and it's defined as "Marketing research is the process or even the set of processes that links the producers, customers, and end-users to the marketer through lines of information used to identify and define marketing opportunities available and problems caused to generate, refine, and evaluate marketing actions to another level with the term of monitoring marketing performance without missing the improvement and understanding of marketing as a process."
Brightery's Practical definition of marketing research, It's " The group of actions we take to make a better timeline for the marketing campaigns, Marketing campaigns timing, And target audience by the process of developing the current information we have about the brand's name, The target audience, the product, and the market."
We define Market segmentation as the process of grouping the market potential customers into categorized groups, or categorized segments, based on different characteristics or interests. The segments we created are composed of customers who will respond similarly to marketing strategies and who going to share traits such as similar interests, demographics, genders, needs, or locations.
- Digital marketing
- Content Marketing
- In-bound Marketing
- Direct Marketing
- Affiliate Marketing