Common Website Animation Mistakes and How a Web Design Company in Spokane Can Help

Having a strong online presence is crucial for businesses to thrive. One key aspect of a successful online presence is a well-designed website with engaging animations. However, there are common mistakes that many websites make when it comes to animations, which can have a negative impact on user experience. In this blog post, we will delve into these mistakes and explore how Brightery as a reputable web design company Spokane can help in avoiding and rectifying these issues to enhance user engagement and overall website performance.

Web design company Spokane

Brightery as a web design company Spokane, known for its expertise in creating visually stunning and highly functional websites. Specializing in providing innovative solutions to businesses, Brightery stands out for its commitment to delivering exceptional user experiences through strategic web design and animation techniques. With a focus on addressing common website animation mistakes such as inaccessibility, slow-loading pages, vague CTAs, and cluttered interfaces, Brightery helps businesses in Spokane enhance their online presence and engage effectively with their target audience. Through a blend of creativity, technical proficiency, and a deep understanding of user needs, Brightery ensures that each website it designs not only showcases the brand's identity but also delivers seamless navigation and compelling visual storytelling, ultimately driving conversions and business growth.

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1. Inaccessibility

Inaccessibility refers to animations that are not compatible with all devices or impair the website's accessibility for users with disabilities. This can lead to a poor user experience for a significant portion of your audience. Brightery as a web design company spokane ensures that all animations implemented on a website are accessible across various devices and are compatible with assistive technologies for users with disabilities. By addressing inaccessibility, Brightery helps in creating an inclusive digital experience, ensuring that all users can interact with the website seamlessly, thereby expanding the reach and engagement of the website.

2. Slow-Loading Pages

Slow-loading animations can frustrate users and lead to high bounce rates. Users expect fast loading times, and any delays can result in a negative perception of the website. Brightery as a web design company Spokane optimises animations to ensure they load quickly without compromising on quality, enhancing user experience and reducing bounce rates. By improving loading times, Brightery helps in retaining users on the website, increasing engagement, and potentially boosting conversions.

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3. Vague CTAs

Animations that do not clearly guide users on the desired action to take can result in missed opportunities for conversions. Vague CTAs can confuse visitors and lead to a lack of engagement. A web design company Spokane like Brightery designs animations that effectively highlight and emphasize clear Call-to-Actions, guiding users on the next steps to take and improving conversion rates. By enhancing CTAs clarity, Brightery assists in directing user actions, improving conversion rates, and maximizing the effectiveness of the website's marketing strategies.

4. Vague Messaging

Animations that convey unclear or ambiguous messages can confuse users about the purpose or value proposition of the website. This lack of clarity can hinder user engagement and retention. Brightery as web design company Spokane ensures that animations complement the messaging on the website, conveying clear and concise information to users effectively. By aligning animations with messaging, Brightery helps in communicating the brand's message cohesively, enhancing user understanding and engagement with the website content.

5. Too Much Text

Excessive text-heavy animations can overwhelm users and distract them from key information. Users prefer concise and visually appealing content that is easy to consume. Brightery as web design company Spokane implements animations that strike a balance between text and visuals, creating engaging content that is easy for users to digest. By optimizing text-heavy animations, Brightery improves user engagement by presenting information in a visually appealing manner, enhancing comprehension and retention of key messages.

6. Non-Responsive Design

Non-responsive animations that do not adapt to different screen sizes or devices can result in a disjointed user experience. Responsive design is essential for catering to diverse user preferences. Brightery as web design company Spokane ensures that animations are responsive and display correctly across various devices, providing a consistent user experience regardless of the screen size.

By implementing responsive design principles, Brightery enhances user satisfaction by delivering a seamless browsing experience across devices, increasing usability and accessibility.

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7. Cluttered Interfaces

Overly complex or cluttered animations can overwhelm users and detract from the website's core content. A cluttered interface can hinder navigation and frustrate visitors. Brightery as a web design company Spokane designs clean and intuitive animations that enhance user experience by simplifying navigation and focusing on essential elements. By decluttering interfaces, Brightery improves user engagement by creating visually appealing layouts that prioritize content hierarchy, leading to enhanced user satisfaction and interaction.

8. Ignoring Audience

Failing to consider the target audience preferences and behavior when designing animations can result in content that does not resonate with users. Understanding the audience is crucial for effective communication. Brightery conducts thorough audience research to tailor animations that resonate with the target demographic, ensuring relevance and engagement. By focusing on the audience preferences, Brightery as web design company Spokane creates animations that resonate with users, fostering a deeper connection and increasing the likelihood of achieving business goals through enhanced user engagement.

9. Aesthetics Over UX

Prioritizing visual aesthetics over user experience can lead to animations that are visually appealing but fail to deliver functional value or intuitive navigation. Balancing aesthetics with usability is key for effective design. Brightery as a web design company Spokane strikes a balance between aesthetics and UX, creating animations that not only look visually appealing but also enhance usability and navigation for optimal user experience. By emphasizing UX alongside aesthetics, Brightery ensures that animations contribute to a seamless user journey, improving engagement, retention, and overall satisfaction with the website.


In conclusion, avoiding common website animation mistakes is essential for enhancing user experience, increasing engagement, and driving conversions. By partnering with a reputable web design company like Brightery in Spokane, businesses can benefit from expert guidance in implementing effective animations that captivate audiences and deliver tangible results. Through careful consideration of accessibility, loading times, CTAs, messaging, text content, responsive design, interfaces, audience preferences, and UX principles, Brightery as a web design company Spokane empowers businesses to create compelling animations that elevate their online presence and leave a lasting impression on visitors. Embracing best practices in website animation design is paramount for staying ahead in the competitive digital landscape and achieving sustained success in online endeavors.

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Charlie Connor

About author
Charlie is one of the best teammates, She works as a sales team manager and She's the right leader in the right place and more. Charlie is an English American living in NewYork, US. You can find her selling things for anyone and everyone. Don't forget to follow her on social media.

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