Learn all that you need to know about Facebook ads manager and where is ads manager on Facebook, How to make an ad using facebook's ads manager, What is the features ads manager in facebook contain and how to create your first ad using ads manager on facebook in details.
Quick Guide for Facebook ads manager and how to manage ads with ads manager in Facebook
Hi, This is the post where you can find more information about Facebook ads manager and how to use it in a simple way.
Where is ads manager on facebook
First, Where is ads manger on facebook, To find where is facebook's ads manager you should follow these steps.
- Login to your Facebook account.
- After logging in your account click on the tringle (look in the picture)
- And from the dropdown, Choose Manage ads.
After you login ads manager in facebook
After logging in your account and clicking Manage ads from the drop-down, You're going to see this window here.
What's in your ads account?
You can see a list of accounts you manage, in this account you find only one account listed in ads manager and you see Account Name, Account ID, Account status, The Account Cap and Spend Cap Remaining, And finally, the total lifetime spent.
facebook's ads manager view
What is the content you see after you just get to your ads manager? ads manager on facebook giving you a list of content such Campaigns with details about them.
- Campaign name with the switchable button to disable or enable.
- Your Ad budget
- Cost per result
- Amount spent
- Ends date
How to create ads using ads manager on facebook
First, you need to click on your Create button and follow the following steps to create your first ad using ads manager on facebook.
After Clicking on Create button on your ads manager in facebook, a window going to appear.
This is the quick ad maker, and it's a part of facebook's ads manager but it's not so useful for making a well-targeted campaign that's why we're going to ignore this and click on Switch to guided creation button in the top right corner of the pop-up.
Selecting Your Campaign Objective
The Facebook campaign object is the advertising goal of your campaign. There are 11 campaign types and objectives you can choose from, designed for helping you create advertising that more effectively to reach your advertising goal.
The most used ad objectives are brand awareness, lead generation, traffic, and conversions. Choose the right objective that best fits your business target and what you are looking to achieve with your Facebook ad.
While you select your ad objective, a pop box will appear at the bottom of your screen prompting you to add your campaign name.
Choose the easy name that is distinguishable in order to maintain your organization of campaigns once you have several running at the same time.
Campaign 1 and test aren't so useful so far.
Create Your Ad Set
The Ad Set, Is that place you can add different creatives and captions on your campaign, In every campaign, you can add different ad sets with different targeting information, and in every single ad set, you can add different creatives.
Your ad set is where you place your ad settings, including the type of audience, ad placements, budget, and ad schedule.
Collectively, these tell the Facebook who to show your ad to, where to display it, and when in cycles of duration and days/times.
Add your Ad Set Name
Your ad set needs a name, which is commonly the target audience or information. Choose a name that easily identifies your ad set target audience.
Remember you have to be very careful in your audience targeting. Facebook is giving you the information you need to target your audience according to many factors, Interests, Geographically, demographically, and more.
Choose Your Facebook Page
If you're managing multiple Facebook Business Pages, be sure that the page you are creating an ad for matches the selected Facebook Page. If not, click the drop-down option and select the appropriate Facebook page.
Choosing the Audience
Imagine you have got a product, let's say as an example you've got a soccer ball, and you're in girls club, all of them are teenagers with dresses and wearing makeup. would you sell any? The problem is, not your product, it's your audience, you're selling in the wrong place.
Pushing your ads in front of the correct audience is key to create a successful Facebook advertising campaign, and the audience you choose and tell facebook to (Show my ads for this type of people) the ads manager on facebook give you information about.
What is helping you to choose the type of your customer?
Your Audience creation is depending on many factors, such as location, You can choose a location, City, more than one city, country, country + city, the variation of choosing the locations is great and a lot helping advertisers to make a good combination of audience locations.
Age range, You can choose an age range, from 18 to 30, or else, with the power of ads manager in facebook you can choose different age ranges by adding different ad sets. Choosing gender is also available, between Male and females. Spoken languages, You can choose different languages in your ad set.
Use Detailed Audience Targeting
facebook's ads manager targeting capabilities are what established it apart from other PPC advertising channels, and a large deal of ad success is based on great audience targeting.
The advertisers can get specific with the audiences by targeting the user behaviors, interests, life events, net worth, job title, political affiliations, and many more options.
You can learn more about targeting and how to make a successful campaign by reading blog posts about Marketing.
Set Ad Placement
Ad placement belongs to where on the Facebook platform your ad will appear, in sidebars, news feeds, messenger, Instagram, or elsewhere.
You also have got the option to use automatic placement or to use manual edit the placement of your advertisements.
Set Budget & Schedule Ad
Now, Add your daily budget to tell Facebook how much you are planning to spend on the Facebook ad campaign through facebook's ads manager. Since ads are on CPC or a cost per click, or CPM cost per thousand impressions, model, the amount you're planning to spend per day will influence how many clicks or impressions your ad is going to receive.
Finally, you have to create your creative and add your caption or choose the post you're going to advertise to gain more attention to your page or business.
Choose Ad Format
Depending on which advertisement object you preferred, you will have different possibilities as to which ad format you would like to use. The main ad formats include a single image, single video, slideshow, and carousel.
Here are the Facebook ad formats:
- Single Image – A Facebook advertising that uses an image
- Single Video – A Facebook advertising that uses a video
- Slideshow – A Facebook advertising that can use 2 – 10 images and/or videos
- Carousel – A Facebook advertising that uses up to 10 images or videos, but not both
Hire a company to run facebook's ads manager ads for me
You can also hire a company that runs facebook's ads manager and run ads for you, Getting an expert for this purpose would help your business growth and make more progress without paying attention to the online advertising part channel of your business.
An Advertising agency should have a lot of expert advertisers who know how to deal with ads manager in facebook and how to create different types of advertising campaigns.