What is Marketing Strategy?

In the first place, we should all learn more about the process of marketing strategy and why do we need one? 

Did you ever try to do something without a plan? A clear plan of where do you want to go? And how do you want to go?

Without a plan you’re going nowhere, trust me, and that’s what we call marketing strategy. 

A marketing strategy is referring to the business's overall process plan for reaching potential customers and turning the potential customers and leads into customers of their products or services. A marketing strategy should contain the organization's value proposition, company message, data about target customer demographics and buyer persona, and other high-level elements. A thorough marketing strategy is covering (the four Ps) of marketing we know as product, price, place, and promotion.

marketing strategies vs marketing plans

The marketing strategy is a brief of a marketing plan, which is a written document all about detailing the specific types of marketing activities any company should conduct and contains schedules for rolling out different marketing initiatives.

Marketing strategies must have longer lifespans than the marketing plans because they include value propositions and other essential elements of a company’s brand, which generally hold constant over the long term. And that means, marketing strategies is covering the bigger-picture messaging, while marketing plans describe the logistical details of each specific campaign.

What is the purpose of a marketing strategy?

The real goal of marketing strategy creation is to gain and communicate a possible competitive advantage over other companies by understanding the real needs and wants of its customers. Market search can help chart the efficacy of a given campaign and can assist identify untapped audiences to gain and understand the bottom-line goals and finally increase sales.

Why do I Need a Marketing Strategy?

A marketing strategy is helping any company direct its advertising budget to where it will have the most effective and reflecting impact. There was a study in late 2019 found that companies with a documented marketing strategy were more than 313% likely to report success in their marketing campaigns.

How Does a Marketing Strategy look like?

A marketing strategy should detail the advertising, outreach, and campaigns to be carried out by a company or an organization, including how the firm going to measure the influence of these initiatives. Firms are typically following the "four P's". The marketing plan components and functions include market research to help pricing decisions and new market invasion, tailored messaging that targets some demographics and geographic locations, and platform choice for product and service promotions.

What Does the 4 Ps of marketing in a Marketing Strategy?

The 4 P's are product, price, promotion, and place. These are the main factors that are affected and included in the marketing of a product or service. The 4 P's of marketing could be used while planning a new business organization, evaluating a current offer, or trying to increase sales with the targeted audience or with a new audience. 

Are the Marketing Strategies as same as a Marketing Plan?

As we mentioned before, a Marketing plan is more detailed with timelines and action plans to achieve the marketing strategy which is the bigger picture, future work. 

How to create a successful marketing strategy? 

We’ve been through what is a marketing strategy, And now we’re going to talk about how to create the marketing strategy, to create a successful marketing strategy we need to know what are the components of a marketing strategy. 

marketing strategy components

Every marketing strategy should contain the following components: 

  1. Objective.
  2. 4Ps.
  3. Buyer Persona.
  4. SWOT Analysis.
  5. Competition.
  6. Competition SWOT (Competitive Analysis).
  7. Vision, Mission, Values.
  8. Goals
  9. What To Do.
  10. Where to Do.
  11. Budget.

And we need to cover every single part of these items we’ve mentioned before, so let’s get started. 

Views: 32770

Anne Foster

About author
Anne Foster is one the best analytics and statistics makers, She's a vegan, Dog lover and believing in science. Working as Digital advertising Specialist since 2010.

{{comments.length}} Comments

{{comment.name}}

{{comment.name}} · {{comment.created}}

{{sc.name}}

{{sc.name}} · {{sc.created}}

Post your comment

64x64
Reply to {{parent.name}} close

Similar Stories


Marketing

Social media agencies Dubai: Guide to knowing more

 Social media agencies Dubai: Guide to knowing moreSocial media has become an important part of good marketing strategy in this digital age.  As social media continues to grow, businesses must choose to remain relevant and reach their target  audience effectively. This is where our social media agencies…

subject Read
Entrepreneurship

Tricks, Tips & Sales Techniques to increase your sales

The tricks and sales techniques to increase your sales, How to increase sales and how to improve business sales? learn more about sales promotion and how to build a better customer loyalty.Tricks, Tips & Sales Techniques to increase your salesThe complete guide, Tips, Tricks, And…

subject Read
Twitter Bot

Twitter bot - What is twitter bot

What is twitter bot?Twitter BotTwitter bot is a piece of bot software that control one or more than Twitter account via the Twitter API. Bots may autonomously perform actions such as tweeting, re-tweeting, favorite tweets, following, unfollow or direct messaging other accounts.Automation of accounts is governed by a set of…

subject Read