1. Ask
Place a simple feedback experience where the customer can respond.
Customer Reaction
Understand how customers feel while the experience is still fresh.
Brightery Customer Reaction helps businesses collect customer satisfaction feedback, optional comments and contact details, then review responses through a central dashboard.
Customer feedback should be easy to give and useful to act on.
Instead of waiting for long surveys, Customer Reaction gives customers a simple way to express how they feel about a service, product or visit.
How Customer Reaction works
2. React
The customer chooses the reaction that best represents the experience.
3. Add context
The customer can leave a comment or optional contact information when appropriate.
4. Review
Responses appear in the dashboard for review and follow-up.
Four reactions. One clearer signal.
😊
Happy
The experience met or exceeded expectations.
🙂
Satisfied
The experience was acceptable and generally positive.
🙁
Not satisfied
Something was missing or the experience did not meet expectations.
😠
Angry
The customer had a clearly negative experience that may need attention.
Designed for real customer moments
Retail & stores
Collect feedback after an in-store visit, purchase or service interaction.
Clinics & healthcare
Capture patient experience feedback at the end of the visit without a long survey.
Hotels & hospitality
Understand guest reactions around service moments and the overall stay.
Restaurants & cafés
Ask for a quick reaction after dining, takeaway or service.
Service centers
Measure how customers feel after support, maintenance or front-desk interactions.
Events & venues
Collect immediate feedback while the experience is still recent.
More than a score
Optional comments can explain why a customer selected a reaction.
Customer details
When the customer chooses to provide them, contact details can help the business follow up on feedback.
Central dashboard
Review customer reactions and comments from one place instead of relying on scattered manual feedback.
Website feedback
Customer Reaction can also support feedback collection through website experiences, not only on-site devices.
Tablet & kiosk use
The original Customer Reaction experience was designed for smart devices including iPads and Android tablets.
Visit Customer Reaction
Turn reactions into better decisions.
Customer feedback is most useful when teams can see the signal, understand the context and decide what should change next.
Customer Reaction is available at https://customer-reaction.brightery.com
Frequently asked questions
What is Brightery Customer Reaction?
It is a customer satisfaction and feedback system designed to collect quick reactions, optional comments and customer information, with responses available through a dashboard.
Can customers leave comments?
Yes. The Customer Reaction concept supports comments alongside the selected reaction.
Can customers leave their contact information?
Yes, when they choose to. Customer information is optional and can provide context for follow-up.
Can it be used on tablets or kiosks?
The original product was designed to work with smart devices including Apple iPads and Android tablets.
Can Customer Reaction collect website feedback?
Yes. Brightery's original Customer Reaction materials describe support for collecting both on-site and website feedback.
Where can I access Customer Reaction?
You can visit the dedicated Customer Reaction platform directly from the link below. https://customer-reaction.brightery.com
Customer Reaction
Start listening at the moment that matters.
Give customers a simple way to react, then use the feedback to understand what deserves attention.
Apps & Extensions
Customer Reaction is one product family across web and browser workflows.
Use the connected web platform and browser components as one Customer Reaction family instead of treating every store release as a separate product.