E-commerce SEO

Search engine optimization (SEO) for e-commerce is the technique you need to attract more customers. But what exactly is SEO for ecommerce? And where do you begin? Fortunately, we have all of the knowledge you need to develop a successful SEO for ecommerce SEO strategy and prevent common ecommerce SEO issues.

What is eCommerce SEO?

E-commerce search engine optimization is a group of strategies that allow your website to rank higher in search results.

SEO for eCommerce allows you to appear in more relevant search results, allowing you to bring more visitors, leads, and sales to your online business.

Why is SEO important in ecommerce?

Now that you know what SEO for ecommerce is, you're probably asking why it matters.

Why should you spend money on ecommerce SEO?

 Here are reasons why SEO is important for ecommerce, especially local SEO ecommerce:

If you want to assist people in discovering your brand, ecommerce SEO is an excellent technique to assist them in discovering it.

You show up in more search results, allowing more people to learn about your company.


You assist more people in finding your products:

People actively look for the things that your ecommerce company sells.

By investing in e-commerce SEO, you can help enhance product exposure and brand recognition.

You improve your audience's experience: Investing in ecommerce SEO allows you to improve your audience's user experience.

You must optimise your site in order to rank higher in search results, which will allow you to provide a better experience for your audience.

Positive brand awareness and improved revenues result from a more positive user experience.

When leads come across your items in a search, they take the time to look them over and determine whether they are a suitable fit.

By ranking high in relevant search results, you acquire prospects who are more likely to convert into sales for your company.

Effective eCommerce SEO strategies for your online store

Now that you know what eCommerce SEO is and why it matters for eCommerce, it's time to dig in and get started!

Conduct keyword research to appear in relevant search results.

Keyword research is the first step in developing an ecommerce SEO plan.

Keywords are the phrases that your ecommerce customers use to discover relevant items when utilising a search engine.

Your keywords help you get your products in front of your customers. Search engines, such as Google, employ keywords to assess the relevance of your website in search results. As a result, it is vital that you select the appropriate keywords for your product pages in order to appear in relevant search results.

Create valuable content

After you've decided on a major keyword and a few associated keywords, you'll want to get started on your ecommerce content marketing approach.

Content allows you to rank higher in search results and bring more relevant visitors to your website.


Topics must be generated before you can begin producing material.

Maintain a focus on issues that are pertinent to your industry, as this will assist you in attracting relevant visitors to your page.

Then you may look for appropriate keywords to incorporate into your text. To generate effective content:

Use your target keywords: Include your keywords throughout your website to let your viewers know exactly what they're looking at.

Avoid packing in too many keywords if you want your keywords to sound genuine.


Match the search intent: When creating material, ensure that it meets the search intent.

Use your keywords to search to discover what other firms have written about a certain issue.

It will assist you in creating content that is more relevant to the search intent, allowing you to rank higher in the results.

Format your content correctly.

Conversational content is ranked.

It offers facts plainly and simply.

To make your material more understandable, avoid using too many technical and industry terms.


Make it simple to scroll: You want visitors to your site to be able to swiftly access the information they're looking for.

Make sure your material can be simply scanned.

Partways your pages with short paragraphs, bulleted lists, and headings so that customers can easily browse for information.

Create visible title tags.

When your item appears in the search results, the title tag is the first thing your audience sees.

Title tags are an important part of ecommerce SEO because, in addition to keywords, Google employs title tags to identify the context of your page.

Google uses them as a direct ranking component.

Title tags are an important part of ecommerce SEO because, in addition to keywords, Google employs title tags to identify the context of your page.

Google uses them as a direct ranking component.

Spend a few minutes developing title tags for each page on your site.

You'll want something appealing that entices customers to click on your result.

More significantly, you should put your major keyword right at the start of your title tag.

Searchers often read only the first few words of your title, so you want to let them know what they're looking at straight away.

Adding your keywords in your title tag boosts the rankability of your article.

Keep the character restriction in mind while you optimise title tags.

Because you only have 60 characters for your title tag, try to adhere to title tags of roughly 55 characters to give yourself some wiggle space.

Otherwise, you risk having your tag severed.

Develop eye-catching meta descriptions.

In search, meta descriptions display beneath your title tags.

They provide a summary (about 160 characters) of what customers will discover on your website.


Meta descriptions are crucial in giving customers information about your website and convincing them to click on your link.

Attractive meta descriptions will drive visitors to your online store.



Remember to add your desired keywords in your description.

It will assist both Google and searchers in determining whether or not your page is related to the search results.


Produce user-friendly URLs

You could increase the accessibility of your online business by using user-friendly URLs for all of your pages.

Instead of a perplexing string of random letters and numbers, it's better for your consumers if you use your page's keywords to create context and help visitors remember your URL.

If your site has categories or sections into which your pages fall, you may put those in your URL as well.

Your clients will have another means of keeping track of where they are on your website.

A clear URL structure can help you rank higher in search results and give more context to your visitors.

Improve your website's design.

You have hundreds of pages on your ecommerce site.

You have a lot of pages to keep organised, from category pages to specific product sites.

When handling SEO for ecommerce sites, it is critical to have a robust architecture that encourages consumer ease of navigation.

For the design of your website: When you have a well-organized route, users may easily backtrack without using the back arrow.

To keep organized, use navigational breadcrumbs.

Keep it scalable: When an online store, you'll add new pages as new goods and content are added. Your site's architecture must be able to manage the additional features while maintaining its simplicity. Maintain a methodical category arrangement that allows you to effortlessly create new product pages.

When designing a website structure, keep your clients in mind. Take a moment to go through your site's structure and see how easy it is to discover pages. If you haven't previously, provide a search bar option so your consumers may quickly find goods.

Search engines optimise your images.


As an e-commerce business, you give your customers a variety of images to assist them in creating a visual impression of your product.

As a result of having too many picture files on your site, your pages may get heavy and slow down.


A slow site is damaging to your SEO since Google only wants to give fast-loading sites to searchers so they can receive information quickly.


Image compression solutions can help you keep your photos from slowing down your site.

It will help keep your images from loading up your site.


To keep your images from slowing down your site, utilise image compression tools to reduce the size of your image file sizes.

It will help you keep your images from loading up your site.


The compression algorithm can help you save many kilobytes (even gigabytes) of each image while keeping the image looking great on your page.


In addition to compressing your photographs, you should include alt text to help you rank in search results.


When an image fails to load correctly or when a customer uses assistive software such as a screen reader, alt text is displayed.

When you include alt text, you open the possibility of incorporating your keywords into your website and ranking in search results.

Improve the page speed of your e-commerce website.

Your store's page performance must remain as quick as possible.


If you can improve the speed with which your website loads by just one second, you can boost conversions by up to 7%.

Moreover, websites that load in five seconds or less have 70% longer user sessions and a 35% lower bounce rate.

Slow ecommerce websites risk losing potential clients.

If you want to see how quickly your site is presently loading, use Google's PageSpeed Insights tool.

Aside from compressing pictures, as previously noted, you may increase page performance by:

Video hosting on third-party services such as YouTube

Heavy Javascript, CSS, and HTML files are compressed.


Cleaning up your code and deleting any extraneous bits


Examining your server's setup


Using browser caching to improve load times


lowering the number of redirections.


If you feel overwhelmed attempting to make these adjustments on your own, you could hire a digital marketing business to provide page speed optimization services.

Use responsive design to improve the buying experience.

More than 70% of people purchase their smartphones.

You will not rank in search results if you do not have an ecommerce site that is responsive to mobile devices.


Google now ranks sites in search results using mobile-first indexing, which means they look at the mobile version of your site to rank it.

If you don't have a mobile-friendly website, you'll fall behind your competitors that do.


You may adjust your website to whichever device your audience is using by employing a responsive design.

It guarantees that your audience has a great experience, whether they are using a smartphone or a tablet.


Each element on your site — your text, photos and videos, navigation, etc. — adjusts and the layout adjusts with smart responsive design, so your website appears stunning no matter what device your visitors use.



Make your website more responsive by:



Including a fluid grid in the code of your website


Creating items for both the mouse and the touchscreen


Choosing items to include on smaller displays that give the greatest experience.


Experimenting with pre-designed responsive layouts



You may use Google's Mobile-Friendly Test tool to see how mobile-friendly your site is.



And if you need assistance incorporating responsive design into your store, check out our fantastic responsive design services!

Use schema markup to highlight your products.


Schema markup is HTML code that adds elements such as product ratings, pricing, and stock to your results.


Google decides whether to include the items in search results pages, but with schema markup in place, such features are more likely to appear.

When shoppers can see this information immediately in search, they will be more engaged and be able to make more informed judgments when investigating.



Schema markup also improves ecommerce SEO by assisting Google to better understand your website.

This method is beneficial since it allows you to identify yourself as an online business (containing your name, URL, and phone number) as well as the things you offer.

Start backlinking


Backlinks are links from other websites to your site.

Backlinks are important for your e-commerce search engine optimization plan since they may increase traffic and help you improve your site's credibility and authority.


Backlinks are links to your website from other websites.

Backlinks are vital for your ecommerce SEO strategy since they may generate traffic and help you improve the authority and credibility of your site.

To create a link-building plan, follow these steps:


Create interesting content that will entice websites to connect to your page.

Create a social media presence to increase the visibility of your brand.

make shareable videos.

Notify other sites of broken links and give a link to one of your pages instead.

Invite industry experts to review your content.


Maintain your ecommerce website's security.



Site security is critical for ecommerce sites, and there is a strong push in ecommerce search engine optimization for consumers' sensitive information to be kept secure.



As an ecommerce store, you must encrypt the information you receive from your clients.

When they enter their credit card and address information, your audience wants to feel safe.

You must secure your site for customers to continue shopping on your site.




brightery has a reliable eCommerce SEO partner.

Want to focus on running your online store rather than monitoring and maintaining your SEO campaign?


If this is the case, collaborating with an expert eCommerce SEO service can provide you with the best of both worlds. brightery, being one of the greatest SEO companies in the globe, is more than equipped to increase traffic to your e-commerce business.


We'll help you optimise your product pages, blog articles, and more to drive more traffic to your page with our ecommerce SEO services. When you engage with us, you can rely on our team of over 300 specialists to assist you in developing a successful ecommerce search engine optimization plan.

Contact us for more

Category: SEO
Views: 88964

Anne Foster

About author
Anne Foster is one the best analytics and statistics makers, She's a vegan, Dog lover and believing in science. Working as Digital advertising Specialist since 2010.

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