Shopify vs WooCommerce: Which Is Better in 2027?

The Shopify vs WooCommerce decision in 2027 is really a choice between two different ways of running ecommerce: Shopify gives businesses a managed commerce platform with hosting, checkout, POS and increasingly strong B2B and AI-shopping tools, while WooCommerce gives merchants an open-source commerce system built on WordPress with much greater control over hosting, code, content and customization.

Both platforms can power a serious ecommerce business.

Both can rank on Google. Both can support international sales, payments, subscriptions, integrations and large product catalogs.

The difference is how much control you want, how much technical responsibility you can manage and how complex your business will become.

For a founder who wants to launch quickly and avoid managing servers, Shopify is usually easier.

For a content-heavy brand, SEO-led business or company that needs unusual workflows and deep backend customization, WooCommerce can be the better long-term foundation.

This guide compares the platforms using the latest information available in August 2026 and turns it into a practical 2027 buying framework.

Shopify or WooCommerce? The 2027 Quick Answer

Choose Shopify when simplicity, managed infrastructure, built-in omnichannel retail and faster deployment matter most.

Choose WooCommerce when ownership, SEO flexibility, custom workflows, WordPress content and control over the technology stack matter most.

Table of Contents

1. Quick Comparison
2. Market Facts Going Into 2027
3. How Shopify and WooCommerce Work
4. Ease of Use
5. Pricing and Total Cost
6. Ownership and Platform Control
7. Themes and Store Design
8. SEO
9. Blogging and Content Marketing
10. Checkout and Conversion
11. Payments
12. B2B and Wholesale
13. International Ecommerce
14. POS and Omnichannel Retail
15. Apps, Plugins and Custom Development
16. ERP, CRM and API Integrations
17. Performance and Scalability
18. Security and Maintenance
19. AI and Agentic Commerce
20. Headless Commerce
21. Best Platform by Business Type
22. Migration Considerations
23. 2027 Scorecard
24. How Brightery Helps
25. Related Brightery Guides
26. Resources
27. Frequently Asked Questions

Shopify vs WooCommerce: Quick Comparison for 2027

WooCommerce and Shopify Market Facts Going Into 2027

These are already two of the largest ecommerce ecosystems on the web, so choosing between them is not a decision between a serious platform and a small alternative.

W3Techs reported on July 28, 2026 that WooCommerce was detected on approximately 8.2% of all websites, compared with approximately 5.3% for Shopify.

Within W3Techs' identified ecommerce systems, that represented roughly 48.4% for WooCommerce and 31.2% for Shopify.

The traffic distribution tells another part of the story.

Shopify had a larger share among the top one million sites in W3Techs' CMS sample, demonstrating why raw installation numbers should not be confused with average merchant size or commercial performance.

The useful conclusion is simple:

Both ecosystems are large enough to support long-term development, agencies, integrations, applications and specialist expertise.

How Shopify and WooCommerce Work

Shopify Is Software as a Service

Shopify hosts and operates the core ecommerce system for you.

You subscribe to a plan, configure your store, select a theme, install apps when necessary and use Shopify's infrastructure for the core store.

This model removes many infrastructure decisions.

You do not select the underlying web-server stack, update Shopify's core application or directly manage its production database.

WooCommerce Is Open-Source Commerce on WordPress

WooCommerce is installed into WordPress on infrastructure selected by the merchant.

You can choose:

• The hosting provider
• The server architecture
• The caching system
• The security stack
• The WordPress theme
• The plugins
• The custom code
• The deployment workflow

That creates more freedom, but the business or its technical partner is responsible for keeping the environment healthy.

For businesses already invested in WordPress, WooCommerce can transform the existing content platform into an ecommerce operation instead of requiring a completely separate CMS.

Which Is Easier to Use: Shopify or WooCommerce?

Shopify Wins for Initial Simplicity

A merchant can create an account, choose a theme, add products, configure payments and begin selling without selecting a server or maintaining the ecommerce core.

This is one of Shopify's strongest advantages for founders and smaller teams.

WooCommerce Requires More Decisions

A new WooCommerce store normally requires:

• WordPress hosting
• WordPress installation
• WooCommerce configuration
• A compatible theme
• Backups
• Security configuration
• Caching and performance configuration
• Plugin management

The WordPress dashboard itself is not particularly difficult to learn.

The complexity comes from owning more of the technical environment.

Ease-of-Use Winner: Shopify

For pure ease of launch, Shopify wins.

For businesses already using WordPress or working with an experienced developer, the operational difference becomes much smaller.

Shopify vs WooCommerce Pricing in 2027

A fair price comparison must separate platform price from total cost of ownership.

Current Shopify Pricing Baseline

As of August 2026, Shopify lists annual-billing prices of:

• Basic: $29 per month
• Grow: $79 per month
• Advanced: $299 per month
• Shopify Plus: starting from $2,300 per month

Monthly billing is higher for the standard plans.

These are current 2026 prices, not guaranteed 2027 prices.

WooCommerce Pricing

WooCommerce does not charge a mandatory monthly licence for its open-source core.

Instead, the merchant pays separately for components such as:

• Hosting
• Premium extensions
• Themes
• Development
• Maintenance
• Backups and security services
• Payment processing

Which Is Cheaper?

For a simple store with few apps, Shopify's predictable subscription can be easier to budget.

For a business that can run WordPress efficiently and wants to avoid a recurring platform subscription, WooCommerce may have a lower direct platform cost.

At scale, the answer depends on:

• App subscriptions
• Developer hours
• Hosting architecture
• Transaction structure
• Support
• Integrations
• The cost of platform limitations

The cheapest platform in year one is not necessarily the lowest-cost platform over five years.

Ownership, Data and Platform Control

WooCommerce Gives You More Infrastructure Control

The WooCommerce codebase is open source, and a self-hosted merchant controls the hosting account, WordPress database, files and custom code.

You can move the store to another host, modify the backend and build specialized functionality without waiting for a platform vendor to expose a particular feature.

Shopify Trades Control for Managed Operations

Shopify merchants control their business, products and merchant data, but the ecommerce application itself runs on Shopify's hosted infrastructure.

You cannot move Shopify's complete platform software onto your own server.

Migrating away means exporting the supported business data and rebuilding Shopify-specific themes, apps and workflows on the destination platform.

Ownership Winner: WooCommerce

If infrastructure independence and source-level control are strategic requirements, WooCommerce wins.

If you would rather outsource most core platform operations to the platform provider, Shopify's operating model becomes an advantage.

Shopify vs WooCommerce for Store Design

Shopify Design

Shopify offers professional themes and a structured theme-development system.

Merchants can customize storefront sections and templates, while developers can build custom storefront experiences using Shopify's theme technologies and APIs.

The environment is controlled, which improves consistency but means some platform behavior remains outside the merchant's direct control.

WooCommerce Design

WooCommerce inherits WordPress's enormous design ecosystem.

A store can use:

• A modern block theme
• A commercial WooCommerce theme
• A page builder
• A custom WordPress theme
• A completely headless frontend

WooCommerce's block system can customize catalog, cart and checkout experiences visually, while developers can go much further when the business has specific design requirements.

Design Verdict

Shopify is excellent for launching a polished store quickly.

WooCommerce wins when a website needs to combine sophisticated editorial content, landing pages and deeply customized ecommerce layouts.

Shopify vs WooCommerce for SEO

Google does not rank an ecommerce store merely because it uses Shopify or WooCommerce.

Technical quality, content, links, user experience, product data, authority and search intent matter much more than the platform logo.

Shopify SEO Strengths

• Managed infrastructure
• Automatic sitemap generation
• Canonical handling for common store structures
• Editable titles and meta descriptions
• Redirect management
• International SEO capabilities through Markets
• A large Shopify SEO application ecosystem

One limitation is that certain URL patterns and technical platform behaviors remain controlled by Shopify.

WooCommerce SEO Strengths

• Full WordPress content-management capabilities
• High control over templates and internal linking
• Flexible category and editorial architecture
• Large SEO plugin ecosystem
• Direct access to server and code optimization
• Flexible structured-data implementations
• Strong connection between informational content and products

Which Is Better for SEO?

For a store whose growth strategy depends heavily on editorial content, programmatic landing pages, custom structured data or unusual technical SEO requirements, WooCommerce generally gives the SEO team more freedom.

For a merchant who wants strong SEO foundations without maintaining the underlying technical infrastructure, Shopify is easier.

Brightery's ecommerce SEO guide explains the work that matters beyond the platform itself.

Which Platform Is Better for Blogging and Content Marketing?

WooCommerce has a structural advantage because it runs inside WordPress, a platform built around content publishing.

A content-heavy ecommerce business can create:

• Buying guides
• Product comparisons
• Resource hubs
• Tutorials
• Case studies
• Industry guides
• Campaign landing pages
• Editorial content clusters

These can exist in the same content system that manages the ecommerce catalog.

Shopify includes blogging and content capabilities that are sufficient for many online stores, but WordPress provides a more mature environment for large publishing strategies.

Content Marketing Winner: WooCommerce

Checkout and Conversion: Shopify or WooCommerce?

Shopify's Managed Checkout Advantage

Checkout is one of Shopify's strongest areas.

The core checkout experience is maintained by Shopify and integrated closely with the platform's payment, customer-account and commerce infrastructure.

That reduces the amount of checkout engineering a typical merchant must manage.

WooCommerce Checkout Flexibility

WooCommerce uses modern Cart and Checkout blocks for new store experiences.

Merchants can customize fields, presentation, payments, shipping logic and supported checkout extensions.

The flexibility becomes valuable when a business has requirements such as:

• Unusual address structures
• Industry-specific checkout questions
• Complex delivery logic
• Custom payment workflows
• B2B purchasing rules
• Special customer groups

Which Converts Better?

There is no universal conversion-rate winner.

Shopify gives merchants an excellent managed baseline.

WooCommerce can be optimized deeply for a specific customer journey when the development team understands both ecommerce UX and WooCommerce architecture.

Verdict

Shopify wins for low-maintenance checkout quality.

WooCommerce wins for highly custom checkout logic.

Shopify vs WooCommerce for Payment Gateways

Shopify Payments

Shopify Payments provides a closely integrated payment experience in supported countries.

Third-party payment providers can also be used, although fees and availability depend on the country and selected Shopify plan.

WooCommerce Payments

WooCommerce supports a broad ecosystem of payment extensions, including:

• Credit and debit cards
• Digital wallets
• PayPal
• Bank transfer
• Cash on delivery
• Buy now, pay later providers
• Regional payment gateways
• Custom gateway integrations

WooCommerce does not require every merchant to use one proprietary payment processor.

Payment Verdict

Shopify is easier when Shopify Payments and all required local payment methods are supported.

WooCommerce is often better when the business requires unusual regional gateways, processor independence or custom payment rules.

Shopify vs WooCommerce for B2B and Wholesale

This category changed significantly during 2026.

Shopify B2B Is No Longer Plus-Only

Shopify now provides foundational B2B functionality on Basic, Grow and Advanced plans.

Available functionality includes areas such as:

• Companies and company locations
• B2B catalogs
• Payment terms
• Self-service purchasing
• Quantity rules
• Volume pricing

The standard plans currently support up to three active B2B market catalogs.

Shopify Plus adds capabilities including unlimited B2B market catalogs, direct company catalog assignments and more advanced payment functionality.

WooCommerce B2B

WooCommerce generally handles wholesale through extensions or custom development.

That can support:

• Role-based prices
• Wholesale registration
• Minimum quantities
• Customer-specific pricing
• Quotation workflows
• Credit terms
• Private catalogs
• Purchasing approval processes

B2B Verdict

Shopify is now the easier choice for many straightforward B2B and DTC businesses.

WooCommerce remains compelling when the wholesale workflow is unusual and the company wants complete control over the purchasing logic.

International Ecommerce and Multi-Market Selling

Shopify Markets

Shopify provides centralized international-selling tools for markets, regional experiences, domains, currencies, languages, pricing and shipping configurations.

For teams that want managed international expansion from one administrative environment, this is a major advantage.

WooCommerce International Selling

WooCommerce can support multiple currencies, languages, taxes, domains, country-specific catalogs and regional experiences through extensions and custom development.

The result can be more customized, but the merchant must assemble and maintain more of the technology.

International Selling Verdict

Shopify wins for simplicity.

WooCommerce wins when international operations require custom regional logic that does not fit a standardized platform workflow.

Shopify vs WooCommerce for POS and Omnichannel Retail

Shopify POS

Shopify has a mature first-party POS system that connects online and physical-store sales.

Basic in-person selling capabilities are included with paid Shopify plans, while POS Pro provides more advanced:

• Staff permissions
• Inventory management
• Customer profiles
• Retail analytics
• Omnichannel selling
• Cross-location returns and exchanges

As of August 2026, Shopify lists POS Pro at $89 per month per location.

WooCommerce POS

WooCommerce now provides WooCommerce POS in selected countries and also supports a broader ecosystem of external POS integrations.

Its first-party option can keep WooCommerce products, inventory and orders connected between online and in-person selling.

POS Verdict

For retailers where physical stores are a core channel, Shopify currently offers the more mature integrated POS ecosystem.

WooCommerce provides greater flexibility when the company already operates a specific POS or requires a customized synchronization model.

Apps, Plugins and Custom Development

Shopify Apps

Shopify applications can add subscriptions, reviews, merchandising, shipping, loyalty, marketing, customer support and other features without modifying the core platform.

The tradeoff is that a growing Shopify store can accumulate several recurring application subscriptions and dependencies.

WooCommerce Plugins

WooCommerce benefits from both the official WooCommerce extension ecosystem and the much larger WordPress plugin environment.

Developers can also create custom plugins with direct access to WordPress and WooCommerce hooks, APIs and business logic.

Brightery's custom WordPress plugin development guide explains how specialized functionality can be built independently from theme code.

Customization Verdict

Shopify is easier when an existing application already solves the requirement.

WooCommerce is stronger when the business wants to own highly specialized backend functionality.

ERP, CRM, Inventory and API Integrations

Both platforms can connect with:

• ERP systems
• CRM platforms
• Warehouse software
• Accounting systems
• Shipping companies
• Marketplaces
• Mobile applications
• Email platforms
• Marketing automation
• Business intelligence systems

Shopify Integration Model

Shopify provides APIs, webhooks and an established developer ecosystem.

Higher Shopify tiers can provide additional capabilities and limits for sophisticated commerce integrations.

WooCommerce Integration Model

WooCommerce provides a REST API for products, orders, customers, coupons and other store data.

Its Store API provides customer-facing endpoints for product, cart and checkout functionality.

Because the merchant controls the WordPress environment, developers also have more freedom when implementing custom application-level logic.

Integration Verdict

Both platforms are capable.

Shopify provides a controlled integration environment.

WooCommerce provides greater architectural freedom.

For a company with unusual ERP, inventory or fulfillment rules, the deciding factor should be the actual integration specification—not the platform logo.

Performance and Scalability

Shopify Scalability

Shopify manages the core infrastructure, removing most server-scaling work from the merchant.

This is a significant operational advantage during major campaigns and unexpected traffic spikes.

Storefront performance can still be affected by:

• Heavy themes
• Oversized images
• Too many applications
• Third-party scripts
• Poor frontend development

WooCommerce Scalability

WooCommerce scalability depends heavily on infrastructure and implementation.

A well-architected store can use:

• Server-level caching
• Object caching
• CDNs
• Database optimization
• Dedicated search infrastructure
• Optimized queues
• Autoscaling or high-availability hosting

A poorly hosted store with inefficient plugins can perform badly even with modest traffic.

Scalability Verdict

Shopify makes scaling easier operationally.

WooCommerce gives experienced engineering teams greater control over exactly how scaling is achieved.

Security, Updates and Maintenance

Shopify Security Model

Shopify manages core platform updates, hosting and much of the infrastructure security.

Merchants are still responsible for:

• Staff permissions
• Account security
• Application access
• Fraud procedures
• Business data governance

WooCommerce Security Model

WooCommerce merchants are responsible for maintaining:

• WordPress
• WooCommerce
• Themes
• Plugins
• Hosting
• Backups
• User authentication
• Security monitoring

This is not necessarily a disadvantage for businesses with a professional maintenance process, but it is a real responsibility.

Security and Maintenance Verdict

Shopify wins for companies without technical operations resources.

WooCommerce is appropriate when the company wants greater infrastructure control and has a capable maintenance team or agency.

AI Commerce: A Major Difference for 2027

AI-assisted product discovery is becoming a new ecommerce distribution channel, making this one of the most important future-facing areas in the Shopify vs WooCommerce comparison.

Shopify Agentic Storefronts

Shopify has made agentic commerce a major part of its product strategy.

Eligible merchants can make products discoverable through AI channels including:

• ChatGPT
• Microsoft Copilot
• Google AI Mode
• Gemini

Shopify manages these emerging channels through Agentic Storefronts.

Shopify Catalog also standardizes merchant product information for AI-driven discovery, while Shopify and Google have worked on the Universal Commerce Protocol for agent-driven transactions.

WooCommerce and AI

WooCommerce is taking a more open, developer-oriented route.

WooCommerce has introduced standardized commerce abilities for product and order operations, while its Model Context Protocol integration is currently in developer preview.

This can allow AI assistants and agents to interact with WooCommerce functionality through discoverable tools while respecting WordPress and WooCommerce permissions.

AI Commerce Verdict

Shopify currently provides the stronger ready-made path into major AI shopping channels.

WooCommerce becomes particularly interesting for businesses building their own AI agents, internal commerce tools and custom automation systems.

Headless Commerce: Shopify or WooCommerce?

Shopify Headless

Shopify supports headless storefronts using its Storefront API and Customer Account API.

Its Hydrogen ecosystem provides a more packaged development path for merchants that want Shopify as the commerce backend with a custom frontend.

WooCommerce Headless

WooCommerce provides REST APIs and a Store API for products, carts and checkout.

It is also developing a code-first dual API architecture capable of exposing GraphQL functionality.

Because WooCommerce operates inside WordPress, it can also participate in composable architectures where editorial content and ecommerce share the same underlying system.

Headless Verdict

Shopify currently provides the more packaged commercial headless ecosystem.

WooCommerce provides more freedom for teams creating deeply customized WordPress-based architectures.

Which Platform Is Better for Your Type of Business?

Should You Migrate From Shopify to WooCommerce—or the Other Way Around?

Do not migrate simply because one platform wins a generic comparison table.

Reasons to Consider Moving From Shopify to WooCommerce

• You need greater backend control
• WordPress content is central to customer acquisition
• Application dependencies are becoming difficult to manage
• You need unusual product or checkout logic
• You want to select your own hosting architecture
• You need integrations that are difficult to implement within Shopify

Reasons to Consider Moving From WooCommerce to Shopify

• Your team spends too much time maintaining WordPress
• You prefer managed infrastructure
• Retail POS is strategically important
• You need simpler international operations
• You want standardized B2B capabilities with less custom development
• You want easier access to Shopify's emerging agentic-commerce ecosystem

Protect SEO During Migration

A platform migration should preserve:

• Products
• Categories or collections
• Customer data
• Order history where required
• Editorial content
• Metadata
• Structured product information
• Internal links
• URL equity

Every important changed URL needs to be included in a deliberate redirect map.

Changing platforms without an SEO migration plan can destroy years of organic-search progress.

Businesses evaluating alternatives can also read Brightery's Shopify alternatives guide .

Shopify vs WooCommerce 2027 Scorecard

These are Brightery editorial assessments, not vendor benchmarks.

They illustrate the differences in platform philosophy rather than declaring one universal winner.

Choosing Shopify or WooCommerce With Brightery

Brightery develops both Shopify and WooCommerce projects, allowing the recommendation to begin with the business requirements instead of forcing every client into one technology.

Brightery Shopify Services

• Shopify store development
• Custom Shopify themes
• Shopify Plus development
• B2B implementation
• Markets and international selling
• Application and API integrations
• POS-connected commerce
• Shopify SEO
• Conversion optimization

Read the Brightery Shopify Partner guide or explore Shopify Plus development for larger ecommerce operations.

Brightery WooCommerce Services

• WooCommerce store development
• Custom WordPress themes
• Custom WooCommerce plugins
• Payment integration
• Shipping and logistics integration
• ERP and CRM integration
• Performance optimization
• WooCommerce SEO
• Security and maintenance

Explore Brightery's WooCommerce development services and the guide to choosing a WooCommerce development agency .

Platform Selection Before Development

Brightery can evaluate:

• Current and future catalog size
• SEO and content requirements
• B2B workflows
• POS and retail operations
• Target countries
• Payment providers
• ERP and CRM systems
• Expected order volume
• Internal technical resources
• Five-year cost of ownership

For broader architecture and platform selection, visit Brightery's ecommerce development services .

Final Verdict: Which Is Better in 2027?

The answer depends on what the business is trying to optimize.

Shopify is better for merchants who want a managed commerce operating system, rapid deployment, a strong checkout, integrated POS, simplified international selling and increasingly powerful built-in B2B and AI-shopping distribution.

WooCommerce is better for businesses that want full WordPress content capabilities, greater infrastructure ownership, deeper technical SEO control, custom backend workflows and the ability to modify almost every layer of the commerce system.

For many small and medium retailers without technical staff, Shopify will be the safer operational choice.

For businesses whose competitive advantage depends on content, custom development, unusual payment requirements or deep system integrations, WooCommerce can be the stronger strategic choice.

The best ecommerce platform is not the one with the highest score. It is the platform whose limitations are least likely to become expensive for your business later.

Related Brightery Shopify and WooCommerce Guides

Shopify

• Shopify Partner: Complete Guide 
• Shopify Plus Partner 
• Shopify Alternatives 

WooCommerce and WordPress

• WooCommerce Development Services 
• WooCommerce Development Agency 
• Custom WordPress Plugin Development 

Ecommerce Growth

• Ecommerce SEO Guide 
• Ecommerce Development Solutions 
• Brightery Ecommerce Development Services 

Resources

External references are separated here so they can be removed easily before publication.

• Shopify Pricing 
• Shopify B2B Features by Plan 
• Shopify International Sales Tools 
• Shopify POS Pricing 
• Shopify Agentic Storefronts 
• WooCommerce Platform Comparison 
• WooCommerce Cart and Checkout 
• WooCommerce APIs 
• WooCommerce MCP Integration 
• WooCommerce POS 
• W3Techs WooCommerce and Shopify Usage 

Frequently Asked Questions

Is Shopify Better Than WooCommerce in 2027?

Shopify is better for businesses prioritizing easy setup, managed infrastructure, integrated POS and standardized ecommerce operations. WooCommerce is better for businesses prioritizing ownership, WordPress content, SEO flexibility and custom development.

Is WooCommerce Cheaper Than Shopify?

WooCommerce has no mandatory core platform subscription, but merchants pay for hosting, maintenance, extensions and development. Shopify charges a recurring subscription but includes hosting and core platform maintenance. The cheaper option depends on the complete technology stack.

Which Is Better for SEO, Shopify or WooCommerce?

Both can rank well. WooCommerce generally provides more technical and content flexibility because it runs on WordPress and gives merchants control over hosting and code. Shopify provides strong SEO foundations with less technical maintenance.

Which Is Better for Beginners?

Shopify is generally easier for beginners because hosting, platform updates and core infrastructure are managed by Shopify.

Which Is Better for B2B Ecommerce?

Shopify now provides native B2B capabilities across its plans, with more advanced options on Shopify Plus. WooCommerce can support highly customized wholesale workflows through extensions and custom development.

Which Is Better for International Ecommerce?

Shopify is easier for many international merchants because Markets centralizes regional selling tools. WooCommerce offers greater flexibility but usually requires more plugins, configuration and technical management.

Which Is Better for a Physical Store and Ecommerce Together?

Shopify currently has the stronger first-party POS and omnichannel retail ecosystem. WooCommerce also supports POS, including a first-party WooCommerce POS in selected countries and external POS integrations.

Can WooCommerce Handle a Large Store?

Yes. WooCommerce can support substantial catalogs and transaction volumes when hosting, caching, database design, search and code are architected correctly. Scaling requires more technical ownership than Shopify.

Can Shopify Handle Custom Development?

Yes. Shopify supports custom themes, apps, APIs, functions and checkout extensions. Custom development operates within Shopify's hosted architecture rather than modifying the ecommerce core directly.

Which Platform Is Better for AI Shopping?

Shopify currently provides the more packaged AI-shopping distribution through Agentic Storefronts and Shopify Catalog. WooCommerce offers an open route for custom AI integrations and is developing native MCP capabilities for AI-agent interaction.

Should I Migrate From Shopify to WooCommerce?

Migration may make sense when your business needs more backend control, WordPress content capabilities or custom workflows. It should not be done solely to avoid a subscription without calculating hosting, development and maintenance costs.

Should I Migrate From WooCommerce to Shopify?

Migration may make sense when technical maintenance consumes too many resources or the business wants more managed POS, international, B2B and commerce infrastructure.

Can Brightery Develop Both Shopify and WooCommerce?

Yes. Brightery provides Shopify, Shopify Plus, WooCommerce and custom ecommerce development, including migrations, SEO, integrations, payments, POS, ERP, CRM, performance optimization and ongoing support.